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Welcome to our in-depth summary of Marketing: An Introduction by Philip Kotler and Gary Armstrong — one of the most influential and widely used textbooks in the world of marketing and business education. In this video, we break down the core ideas of this essential guide to help you understand how marketing really works — from creating customer value to building strong brand relationships in a fast-changing world.

This summary explores the complete marketing process — how companies identify customer needs, design value-driven strategies, and build meaningful connections through products, pricing, distribution, and communication. You’ll discover how modern marketers use research, segmentation, targeting, and positioning to serve the right audience, as well as how digital tools and data analytics are reshaping the global marketing landscape.

We’ll also dive into the practical side of marketing: understanding consumer behavior, developing innovative products, setting strategic prices, managing marketing channels, and integrating digital, personal, and social media communication. You’ll see how Kotler and Armstrong connect timeless marketing principles with real-world applications — making this book a powerful foundation for entrepreneurs, students, and professionals seeking to master marketing in the 21st century.

If you’re passionate about business, branding, and customer psychology, this video is for you. Watch until the end to gain a clear, structured understanding of how great companies deliver value — and how you can apply these insights to your own career or business.

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Marketing: An Introduction - Philip Kotler, Gary Armstrong | Book Summary

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